Subscription Cancellations > The Unsubscribe Link

The quickest way for your contact to unsubscribe from an autoresponder series is for them to click the “unsubscribe” link that appears in your message. When they click the link, they are immediately unsubscribed and will be shown an unsubscribe confirmation page.

Customization of confirmation pages is explained in the chapter “Working With Tracking Tags”.

There are two ways of inserting an unsubscribe link into your follow-up messages:

•	Adding it in the autoresponder's page properties

If you add the unsubscribe link with this method, it is inserted at the end of your message. The link will automatically be formatted for plain text or HTML depending on the message format that your subscriber receives.

1.	Go to your autoresponder list by selecting Campaigns from the menu bar.

2.	Click the Messages link in the Actions column of the autoresponder you want to work with.

3.	Click the Page Properties link on the sub-menu bar.

4.	Check the Include Unsubscribe Link box and click the Save Changes button.

•	By including an {UNSUBSCRIBE_LINK} or {UNSUBSCRIBEALL_LINK} tag

If you insert the tag manually, you can put it anywhere in your message. If the tag is being inserted in an HTML message, then it needs to be embedded in an <a href> tag like this:

<a href=“{UNSUBSCRIBE_LINK}”>Click here</a> to unsubscribe

Note: The {UNSUBSCRIBEALL_LINK} tag will unsubscribe your subscriber from all autoresponders.