Navigation:  Dynamic content > Dynamic Content Tags

You insert dynamic content into your messages using dynamic content tags. There are around 70 of these and they are all listed in Appendix A of this guide.

For example, if you want to insert your subscriber's first name into a message, you would insert the dynamic content tag {FIRSTNAME <default>}. Your subscriber's email address can be inserted with the {EMAIL} tag and their unsubscribe link can be inserted with {UNSUBSCRIBE_LINK}

 

 

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