Dynamic content > Default Values In Dynamic Content Tags

The piece of information that you have inserted into your message might not always be available. For example, you may wish to include your subscriber's first name. But what if they chose not to type it into your subscription form?

Many dynamic content tags have an default value that will be used if the required piece of information is not available.

For example, let's assume that you want to insert the words “Internet Marketer” if your subscriber's first name is not available for insertion. The correct dynamic content tag would be {FIRSTNAME Internet Marketer}.

Suppose you had created a custom field on your form called “mycustom_fax” to capture your customer's fax number. The dynamic content tag for this would be {CUSTOM_fax unknown}.

So the sentence “Your fax number is {CUSTOM_fax unknown}” will appear as “Your fax number is unknown” if the subscriber did not provide their fax number when they subscribed.