Dynamic content > Creating Time-Sensitive Messages

In email marketing, it is very common to send time-sensitive messages:

“Buy our product before midnight on Tuesday, November 5th and receive a FREE bonus!”

The date that appears in this message is based on the date that the person subscribed.

As you look through the list of dynamic content tags in Appendix A of this user guide, you will find that many of the date tags have an “offset” value - which is a number of days. Whatever number you enter for the offset, Email Autoresponder will add that number of days to the date before inserting it into your message.

For example:

“Please order before midnight on {LONGDATE 5} and receive a FREE bonus!”

This gives your subscriber the impression that they only have five days from their subscription to respond to your call to action.

As your message sequence progresses, you can reduce the offset so that the date stays the same:

“Yesterday you subscribed to our newsletter - remember that you need to purchase before midnight on {LONGDATE 4} to qualify for your FREE bonus!”